What is product mix depth

The next one of the product mix decisions is the product mix depth.Product mix, product assortment, or product portfolio is the categories of products that a firm offers.Thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10.Example of a product mix.Canned soups, microwave soups, gravies, meal kits and tomato juices.

Product lines are a series of similar products focused on a sector that a company creates under a single brand.For example, your company may sell multiple lines of products.These two elements combine to make up the store's product assortment or merchandise mix.The width of a company's mix describes how many product categories it has.These two elements combine to make up the store's product assortment or merchandise mix.

It is fairly easy to understand what depth of the product mix will mean.Product line 1 depth of 2;Example of a product mix.Product mix depends on many factors like:For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.

Depth of a product mix pertains to the total number of variations for each product.In this article, we define product depth and explore related concepts like why it's important and what product mix is.The product breadth is the number of product lines, while the product depth is the variety within each of those lines.