What are the two types of logos

Different types of logos typically include images, shapes, text, or a combination of the three to introduce the company's visual identity to its customers and competitors.Shell, apple, twitter, target, instagram and snapchat and major league baseball.And since your logo is the first thing new customers will see, you want to make sure you get it right.A lettermark logo, also known as a monogram logo, is a type of logo featuring the initials of the company name or brand rather than the full name.A logo is used to symbolize a business and create positive associations between the brand and the target audience.

Brands that cater to kid's interests or serves fun and playful purpose can choose the slime logo.Look at hbo, cnn, ibm.Similarly, to the wordmark logo, lettermark logos can feature a custom font, special font weight, special font casing, or a unique feature like a notch or curve.However, this type of logos is composed of the complete brand name set in a specific typeface.Below, you will learn about the eight types of logos.

There are several different types of logos out there, but most logo designs revolve around type (text) and pictographs (images).Thus, the first letters of your business name (initials) become your logo.One of these forms will be image based (e.g.This wordmark is also one of the most famous uses of utilizing negative space as part of the branding.Logos that only consist of type — denoting the name or initials of a company;

Just think of home box office.Descriptive logos reflect the company's name, while nondescriptive logos are abstract and often give hints about the products or services a business sells.While creating and designing such logos, you should keep in mind that the logo name should be simple.These types of logos are icons that companies use so that customers can easily remember them.